St John Ambulance - Save the boy / First aid - (2013) :60 (UK)

BBH London, you can do no wrong right now. In another ad expertly directed by Blink, St. John Ambulance calls everyone to learn first aid. The scenario, a woman doing dishes and looking out the window. A father playing ball with his son outside, so familiar, so normal, so perfectly dangerous. When the father momentarily gets caught up in a phone call, the boy climbs a very high tree and that's when disaster strikes. The twist is; you should learn first aid, because you might be the only person around that can help. You can continue on to the save the boy website and test your skills, could you save the boy?

Client: St John Ambulance
Agency: BBH, London
Creative Team: Rob Ellis & Alex Ball
Creative Director: Matt Doman & Ian Heartfield
TV Producer: Natalie Parish
Interactive Producer: Kate Sutherland
Strategic Business Lead: Ann-Marie Costelloe
Strategist: Carl Mueller
Team Manager: Lauren Blunden

Production Company: Blink
Director: Dougal Wilson
Executive Producer: James Studholme
Producer: Ewen Brown
DoP: Lasse Frank

Post Production: MPC
VFX Producer: Josh King
VFX Supervisors: Tom Harding and Adam Crocker
Colorists: Jean-Clement Soret and James Tillett
Editor/Editing House: Joe Guest / Paul Moth @ Final Cut
Sound: Factory
Sound Engineer: Sam Robson

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