Aired pregame.
Trivia: First time advertising in Super Bowl, Under Armour pulled out all the stops and created an entire city in CGI, 46 graphics designers working at once to finish CGI for spot. Credits inside.
Athlete credit: segmented by sport.
Winter/Outdoor Football
Kimmie Meissner Eric Ogbogu
Dash Longe Vernon Davis
Jen Hudak Ray Lewis
Lindsay Jacobellis Bob Sanders
Patrick Kerney
Running Eric Weddle
Chris McCormack Brandon Jacobs
Tom Zbikowski
Tennis
Todd Oudsema Baseball
Alfonso Soriano
Golf Garrett Atkins
Hunter Mahan Jeff Samardzija
Josh Vitters
Soccer Billy Rowell
Casey Zimny Michael Burgess
Chris Marrero
NASCAR Softball
Carl Edwards Cat Osterman
Lovie Jung
Caitlin Lowe
Creative credit: Spot created in-house by Under Armour.
Producers: Ross Jones, Rip Lambert
VP of Brand: Steve Battista
Sr. Creative Director: Marcus Stephens
Sr. Manager, Art Director: Nate Shriver
Art Director - New Media: Brian Boring
Art Director: Eric Clemmer
Production Co: Backyard Productions
Director: Ericson Core
Executive Producer/Partner: Blair Stribley
Executive Producer/Head of Production: Peter Steinzeig
Producer: Karen Chen
Director of Photography: Ericson Core
Visual EFX: Asylum
Editorial: Beast
Editor: Igor Kovalik
Sound Designer: Rob Sephton
Music: Machine Head
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Did they thaw out a client from the 90's to approve this?
And then hire a creative team from the 80's?
Ahhhh - I get it - they did it in house. That explains everything.
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PermalinkDon't forget to rate stuff, you'll affect which order the Superbowl pages serve the ads!
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PermalinkIt's "1984" without Ridley.
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PermalinkI can't tell what they're selling!
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PermalinkVague!
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PermalinkIf you don't know what the product is already
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PermalinkAre we able to purchase/download these ads?
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PermalinkYes (to yeah, they'll download) Frequently Asked Questions answers all sorts of Q's on how to upgrade and explains how to download (with QT pro, a download button appears as you watch the ad and you just click it to save the ad to your desktop).
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