Under Armour - The Future is ours - (2008) :60 (USA)

Aired pregame.
Trivia: First time advertising in Super Bowl, Under Armour pulled out all the stops and created an entire city in CGI, 46 graphics designers working at once to finish CGI for spot. Credits inside.

Winter/Outdoor Football
Kimmie Meissner Eric Ogbogu
Dash Longe Vernon Davis
Jen Hudak Ray Lewis
Lindsay Jacobellis Bob Sanders
Patrick Kerney
Running Eric Weddle
Chris McCormack Brandon Jacobs
Tom Zbikowski
Tennis
Todd Oudsema Baseball
Alfonso Soriano
Golf Garrett Atkins
Hunter Mahan Jeff Samardzija
Josh Vitters
Soccer Billy Rowell
Casey Zimny Michael Burgess
Chris Marrero
NASCAR Softball
Carl Edwards Cat Osterman
Lovie Jung
Caitlin Lowe
Creative credit: Spot created in-house by Under Armour.
Producers: Ross Jones, Rip Lambert
VP of Brand: Steve Battista
Sr. Creative Director: Marcus Stephens
Sr. Manager, Art Director: Nate Shriver
Art Director - New Media: Brian Boring
Art Director: Eric Clemmer
Production Co: Backyard Productions
Director: Ericson Core
Executive Producer/Partner: Blair Stribley
Executive Producer/Head of Production: Peter Steinzeig
Producer: Karen Chen
Director of Photography: Ericson Core
Visual EFX: Asylum
Editorial: Beast
Editor: Igor Kovalik
Sound Designer: Rob Sephton
Music: Machine Head