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From news-medical.net:
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More peple take notice: Post at engadget.com, and a post at we-make-money-not-art.com
Mr Fredrik Olsson quoted in the article goes by the name "Lord Frederuk" in another ad forum, a Swedish one called Bold.
As for the French, I slept through class. It's some kind of pun on sleeping on hay/penniless. 'lying on straw/hay' is an expression that means 'to be penniless', but the headline is saying "You have a right to a decent matress without lying on straw"... That is, without spending a lot of money (and ending up penniless). It works in French anyway.
Something is fishy then. You've asked for a clarification in order to write a proper article based on their press release, but must have pressed the wrong button when pointing out the strangeness of an ad camopaign that premieres now having won a bronze lion last year. Either they've blatantly cheated or they simply talking about a new set of ads that are premiering now? Either way they should reply as they sent out the pressrelease - and it quite suspect that they don't.
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