I built this website. From scratch. Including the servers.
I'm pretty stunned that so many people are reacting like this to an idea as old as the hills.
For more creative use of bleeping in commercials, see the more creative uses in McDonald's Bleep 2006, Knorr Bleep 2006, Allstate "Bleep" 2008, the US latin market Twix Bleep 2010 and the really ancient Guldkorn winner: Faxe (BLEEP) 1992 from Denmark, which IMHO is the best one.
Hi Anonymouso, and welcome. Protip: don't come armed with assumptions here.
In Sweden, where I am, the country where US children's TV host and actress had to fly to in 1962 in order to get an abortion which wasn't legal in the US at the time, this current Planned Parenthood organ harvesting news has shocked people here too. Nobody in Sweden follows a "US party line", I can assure you. ('cuz we're Sweden, duh)
However, in Adland ®, the land where advertising is King, no matter where we live and work in the world, pretty much everyone I work with agreed that using a children's movie (without securing the rights to use the characters!) to do a social media neener during a massive outraged media storm over the aforementioned videos was not only tone-deaf, but incredibly crass.
Your opinion may differ, but it's not "butt hurt" to see that it's an unwise move in such a storm.
Useful feedback is nice, the question is if this is useful to the company, or just noise. I'll also note that the articles talking about this massive online protest are showing tweets with only a handful of retweets, not hundreds.
There has always been people that will complain about an ad or a product, we used to call them the "little old ladies from Hastings" here, though they may not have been old, ladies, or even from Hastings.
I come from the most agnostic country in the world, where the protests are usually done by militant vegans or politically active youth, not "conservative christians" - but also where the protests can get violent with freeing animals or firebombing places, which is quite the step away from just signing a petition. There's been a lot of fashion protests here, centring on boycotting H&M and the likes for producing clothes in countries where garment workers work for very little money in dangerous conditions for too many hours. Not the design on the shirt.
So they're allowed to protest the shirt, and we're allowed to roll our eyes at them. Everybody is happy.
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