So basically, it's a successful ad, god forbid. I've been watching disjointed conversations about this ad on twitter all morning, and the amount of effort people put into making a longer argument fit into 140 chars, is both amazing and depressing. Twitter is the worst place for nuanced talks.

But Sainsbury won't mind at all, because don't worry what people about you just measure the amount of tweets! ~Warhol 2.0

Lets have people actually read Twitter's terms of service instead. There's no rule that says you can't have several accounts.