Fiat Strada - Handbuilt by robots - (1979) 0:60 (UK) Classic

One of my absolute fave adverts. Ever.

Ironically when Hugh Hudson arrived on set in Turin he had to navigate past picketers outside who were protesting against the robots taking their jobs.

Agency: CDP - Collett Dickenson Pearce
Creative Director: John Salmon
Art Director : David Horry
Copywriter : Paul Weiland
Director: Hugh Hudson
Production company : Hudson Films

Your rating: None Average: 4.2 (25 votes)
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Submitted by dabitch on 29. March 2004 - 13:29.
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I don't care how old it is, I still love this ad. Love love love it!

Submitted by misternuvistor on 2. October 2006 - 7:21.
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I agree, this is one helluva advert... ;)

Submitted by deeped on 2. October 2006 - 23:20.
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And somehow it's that good since it's done with no freakin FX and tons of animation. The real stuff.

Submitted by justonce on 22. February 2009 - 1:05.
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The music is actually from Rossini's "Barber of Seville." It's the aria "Largo al factotum"

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