One of my absolute fave adverts. Ever.

Ironically when Hugh Hudson arrived on set in Turin he had to navigate past picketers outside who were protesting against the robots taking their jobs.

Agency: CDP - Collett Dickenson Pearce Creative Director: John Salmon Art Director : David Horry Copywriter : Paul Weiland Director: Hugh Hudson Production company : Hudson Films

Comments (5)

  • Dabitch's picture
    Dabitch

    I don't care how old it is, I still love this ad. Love love love it!

    Mar 29, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I agree, this is one helluva advert... ;)

    Oct 02, 2006
  • deeped's picture
    deeped

    And somehow it's that good since it's done with no freakin FX and tons of animation. The real stuff.

    Oct 03, 2006
  • justonce's picture
    justonce

    The music is actually from Rossini's "Barber of Seville." It's the aria "Largo al factotum"

    Feb 22, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.