One of my absolute fave adverts. Ever.

Ironically when Hugh Hudson arrived on set in Turin he had to navigate past picketers outside who were protesting against the robots taking their jobs.

Agency: CDP - Collett Dickenson Pearce
Creative Director: John Salmon
Art Director : David Horry
Copywriter : Paul Weiland
Director: Hugh Hudson
Production company : Hudson Films


Comments (5)

  • Dabitch's picture

    I don't care how old it is, I still love this ad. Love love love it!

    Mar 29, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I agree, this is one helluva advert... ;)

    Oct 02, 2006
  • deeped's picture

    And somehow it's that good since it's done with no freakin FX and tons of animation. The real stuff.

    Oct 03, 2006
  • justonce's picture

    The music is actually from Rossini's "Barber of Seville." It's the aria "Largo al factotum"

    Feb 22, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.