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Hi. It was submitted without comment by the agency, who a few days later asked us to remove it. When I requested to know why their response was: "For the moment we have been asked to raise the campaign of the digital channels. We would appreciate your support with this." They have yet to respond to my request for clarification.
Here is the 45 second edit of this advert: https://adland.tv/adnews/sas-what-scandinavian-nothing-45-second-edit-la...
Update: Norwegian airlines responded to the SAS ad with a simple one of their own: https://adland.tv/adnews/norwegian-responds-nothing-scandinavian-sas-com...
Words used in English today like "egg", knife" and even "brag" come from old Norse and the era of Viking raids, which left marks as far away as Canada. This is a good example of cross-pollination, but there are naturally thousands more, and more recent examples as well. Not sure why anyone would argue against the influence of Scandinavian culture on the world, especially not if you use Celcius to measure temperature.
Additional update, now there is a petition to rename SAS to "nothing airlines" https://www.change.org/p/scandinavian-airlines-scandinavian-airlines-sas...
Update, SAS has removed this commercial from their official Youtube channel after receiving more than 13000 downvotes. https://adland.tv/adnews/sas-remove-their-what-scandinavian-nothing-comm...
A couple of days after we posted this at the request of the submitter, they requested that we remove it. Since deleting the ads here dilutes the resource - https://adland.tv/content/deleting-ads-dilute-resource-we-are-trying-bui... - we asked why, thinking possibly that it may be a spec ad, perhaps? Like in cases we've seen before we prefer to point out if a campaign was spec - https://adland.tv/adnews/ford-berlusconi-hilton-schumacher-bound-gagged-... - because if it was, fact-checkers need to be able to fact check on that. This is a resource, not a PR-dump.
Ha! I know, but I prefer to say that I have a screentan than calling it pale. ;) I'm so pale that I literally used baby powder as a facial powder for many years because there were no shades that matched my tone available in your regular makeup brands.
I know a lot of women have complained that it's difficult to find makeup that matches their skin tone, but nobody expects that I would be one of them. But seriously, any photo shows that I am one of those people who needs an unusual shade. This isn't a foundation colour that is ready-made, the standard light/fair shades that are available act like bronzers on me. And you'd think that would be easy to find in Sweden (or even Ireland where I see many fellow pale people) but nope.
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