I built this website. From scratch. Including the servers.
Whoops - though it's not the first time we see an award show badlanded - wasn't it the One show's carrot on a stick that looked a lot like something from previous years Italian awards show? Why yes it was. Tssk.. ;)
I agree that the same product, with a similar strategy and brief can spawn the same idea very easily. Way back in school the whole class responded to a D&AD brief to do a christmas card and I was one of the four (out of thirty) that presented the yellow pencil-shavings as a xmas tree as one of my solutions. Trust me, I know it happens.
Another weird thing happens where if you (or collegues) come up with a solution using say, thought bubbles on photos or similar layouty-type trend and the suddenly you'll see these thought bubble-things everywhere. Did you not notice them before or is it a strange synchronicty? A collegue of mine has this uncanny habit of choosing colors and fonts for all his projects and six months to a year later they're everywhere. Is it a trend bubbling deep inside of him alone or are we all picking up on the same cues from the outside?
Then there are things like the above mentioned meatball alka seltzer ad which is uncannily similar to the sillen från tjörn samarin advert. Is that a coincidence? In that case I'll say no, I really don't think so. And the Amnesty ad poster campaign seems to be riding on a transparancy meme that took flickr by storm last year the transparant screen. The latest MTV video award winner seems to have been inspired by all those people who build nests on their sleeping party pals, another meme posted all over the net. (There's a name for it but it escapes me right now).
I don't know how the idea gods work their magick, but it's part inspiration, that's fer dang sure. ;)
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