Ok, that whole interact with the commercial being played is really old. Real real old. For example, back in 1993 when I was at a Paul Arden lecture, he showed a British Airway ad on the screen where some man was enjoying Paris with some woman. As the romantic clips of a lovely city go on, a woman in the audience began hollering back at the screen.
-"That's my boyfriend!!"
...everyone around her started squirming uncomfortably as we think she's just bragging or something, but she continues, louder: -"That's my boyfriend. PAUL! PAUL! What are you doing in Paris with that woman!?" At this point I nearly died in embarrasment for her but she went on - and lo and behold "Paul" on screen responded to her! -"Mary? Mary what are you doing there? Mary I can explain..." and the woman in our audience yells "It's over!" at "Paul" and storms out in a huff.
The lights go back up and on stage stands Paul Arden grinning from ear to ear, knowing full well that he had fooled us all for a second. Great ad.

Many moons later, possibly 1997, in Sweden a similar interactive ad was done for Folkoperan where on the screen you'd see some Opera being played out, in Italian or German as usual, and someone asks: "Why do operas always have to be incomprehensible?" - now an audience member stands up and declares that they don't have to be, and he/she then sings the same piece, but in Swedish. The Opera singers on screen admire the singer in the audience while this happens. The movie-going audience gets a taste of what Folkoperans singers really sound like. All in all, a pretty good ad.

....and cricket did. Presto - here it is:

BBC - Underground (titles) - (2006) :30
Enjoy.

I'm sorry but that was so predictable it was like watching the punchline come at me in sonic slow-mo.