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Via Researcher.se I found that adweek believes the first one second ad to have been done in 1998 by Masterlock: Top of Mind: Forget Football, We Want 'Super' Ads
In June 1998, Master Lock ran the first-ever, one-second commercial. In it, a bullet pierces a Master Lock, which shudders, but holds fast.
1993 comes before 1998, right? I'm not so good at math. ;) hehe.
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