Is when The Trademark blog muses about all the potential trademark issues here, what with the AOL-style buddy icon and all. He wonders if "girls gone wild" is a mark famous and eligible for dilution protection. If I recall correctly there was a criminal case against the producer of the Girls Gone Wild video series, as the girls in his videos weren't aware of the series being made, and then becoming the stars of it when they flaunted their boobs during drunken mayhem in New Orleans. So he should be used to being in court. ;)