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Quote from SmashLABs website: A funny thing happened on the way to our new campaign
"After Peter posted them to some industry boards for feedback, they were picked up by bloggers around the world. We've now seen the work debated in Russian, Swedish, Spanish, Portugese, German, French... The strangest part was learning that MTV2 and NEC had run similar campaigns. Eeep! Who would have thought that multicoloured bodily fluids were so topical?"
Dammit Troy. Stop making sense.
You're right of course, shocking for attentions sake is nothing but a cheap trick. Though in this day and age of Goldenpalace's being hailed as one of the "best" "guerrilla" marketers in mainstream press (aaaugH!), there is no lack of crap to choose from. *sigh* Seems that anything that makes it to the "odd news" section is now the yardstick of "good advertising" because at least they "got attention", no matter how irrelevant, annoying, pointless or downright offending it is. Pardon me while I weep into my Bishops for the state of this biz. /melodrama
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