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I liked the girls version better..... I think. hehe. (from Dove: embracing real beauty)
As someone who is really interested in fact not rhetoric I really don't think this point is that difficult to understand. Let me try it again; Sweden has a toothless law that exists only on paper which states that advertising to children is banned.
In reality, Sweden's TV channels with advertising are, and have been since 1987 when national ad-TV became a reality, aired from a country without such laws in place ; the UK. So, the national TV channels follow UK advertising laws and have ads aimed at children before, during and after the children's programming. All day and all night, and there ain't nothing Sweden's 'law' can do about it.
As a funny coincidence, the obesity rate among children in Sweden has skyrocketed in the past 15 years.
You can say "Sweden has a ban" as much as you want, in reality, the ban does not exist and never has. Any Swedish kid who turns on his TV these past 18 years will have seen ads targeted to them. Anyone who has kept up on the Swedish advertising news knows that the non-functioning ban is a matter of constant battle between the advertisers, the lawyers and the politicians - it's always in the tradepress around our parts. The advertisers always win, they have the right to air as many ads as they wish, whenever the hell they please, aiming at targets as young as 1 years old if they want to.
Please note, this "fact" is the only thing in the series of facts you have listed that I am objecting to and trying to correct. It's not a fact see, it's just an imagined utopia which people outside of the country of Sweden believe is true. So if that is bullshit, one might wonder how many of your other facts on which you base your arguments, are true? One might not too, i'm just saying that one could. Ever heard that annoying old expression lies, lies and statistics?
So my end point still stands, while it might be only one thing in a lot of factors that affect peoples behaviour, advertising can not be excluded from the blame when it comes to our obese and unhealthy lifestyles around the world today, in my ever so humble opinion. After all, we charge clients a lot of money for the ability to convince people to buy stuff - saying that our ads didn't make people buy stuff is just a tad off isn't it?
We never forced people to smoke either, yet tobacco ads are banned all over Europe these days, and the consumption of these legal products has been banned from all public buildings and resturants, starting in the US and spreading all across the world. Funny that, first they stopped the ads.. Then they tried stopping the habit (in public at least).
A litle birdie jusst told me that this ..this... thing (aah, the HORROR!) has made it all the way into the Dutch ad tradepress a.k.a Adformatie - where the CEO of Mindshare expresses how pleased he is with this, and states that he is thinking of sending it in for the media awards, as best media stunt. Seriously.
Ah, I guess I should have put this in the article as well, the related links - ANA chews the fat on kiddie obesity from Adfreak:
We’ve no doubt the ANA has done its homework on this issue, but trying to change public perception of advertising’s role in childhood obesity seems like a losing battle, no matter how many facts and figures are thrown our way. All it takes is sitting through one half-hour of Cartoon Network programming with a seven-year-old, who consequently pines for the sugar-laden snacks he saw on TV, to get what we’re talking about.
Advertisers Share The Blame For Fat Kids on Message from Wagner Communications
Jaffe cites statistics that show the amount of junk food advertising aimed at children has declined. And advertising folks and their clients all say that obesity is a matter of personal choice.
Maybe so.
But if you're working to create demand for a product that's bad for people -- and remember we're talking kids here -- aren't you part of the problem?
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