I hate this. We gave the most interesting man in the world such an excellent farewell, and I thought that was nice because often long-running campaigns end abruptly due to an actors illness or other unforseen events. So I figured they would return, clean slated and WOW us again with another great campaign. Why do I still have hope for advertising?

But of course not. The client has fallen into the trap "do it the same as before just different", and are so obviously waving research around here. "We need a woman, women don't identify with the most interesting MAN in the world" and so he has a silent sidekick because that's not pandering and insulting...
It doesn't just seem ageist, it seems pretentious. You may be able to change the course of television history by a simple camera-overlap between one Dr Who actor to another. You may build a movie empire on several actors playing the same secret agent... But to think your commercial campaign can measure up to that is hubris plain and simple. We may have a new Colonel every other week, but his replacements are celebrities in their own right and that is the crispy joke.

This was a waste of an opportunity to make a fresh campaign. I predict outrage on Twitter soon because the most interesting man in the world is still "a f*cking while male" when they could have replaced him with Idris Elba.

This almost makes me miss the ability to vote in Denmark, which I have done, just so that I could meddle in their election ;)

I really really love these, the color scheme is perfection, both modern and retro at the same time. The animal pattern reminds me of 1960s french fast food restaurant patterns (you would have to be a huge 60s film nerd or have visited France when these were still around to know what I mean)

I'm not usually a fan of mixing all sorts of typefaces but this playful look works really well in the posters and this logo in particular. Nice work overall.