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Reminder, Gawkers baby sister Jezebel tweeted this:
"Is the UVA Rape Story a Gigantic Hoax?" asks idiot http://t.co/KkUuMxRQaW
— Jezebel (@Jezebel) December 1, 2014
Memories are short, aren't they? Clint Eastwood's Super Bowl ad in 2012 "It's half time in America" for Chrysler was one of the most polarising ads that year (I liked it), so much so that SNL spoofed it. In fact, it upset so many people we wrote an article about it titled "Chrysler's "Halftime in America" ruffles more political feathers than Reagan's 'Morning in America'"
@Joe Blow I'm not really sure what you're protesting, but honestly now, if Michael Moore meant "the European Union" he should have said "the EU" or "European Union", but instead he said "Europe" which does confuse things. At least for those of us who live in Europe, do not use the Euro, and voted against joining the EU many years ago right after we stopped calling it EG which stood for "Europeiska Gemenskapen." Terms means stuff, go figure.
This reminds me of the Citibank "leather bustier" campaign idea. Not saying it's bad, they could have cranked it up even more. The edits when she begins to say "annoying" and he says "awesome" was nice, they could have had more.
See also Helen D., Bruce L., Eric N who paid for plastic surgery, Ruth "sweet pickup truck", Sandra T, Geek / Robot, and the compilation of all the voices
I hate this. We gave the most interesting man in the world such an excellent farewell, and I thought that was nice because often long-running campaigns end abruptly due to an actors illness or other unforseen events. So I figured they would return, clean slated and WOW us again with another great campaign. Why do I still have hope for advertising?
But of course not. The client has fallen into the trap "do it the same as before just different", and are so obviously waving research around here. "We need a woman, women don't identify with the most interesting MAN in the world" and so he has a silent sidekick because that's not pandering and insulting...
It doesn't just seem ageist, it seems pretentious. You may be able to change the course of television history by a simple camera-overlap between one Dr Who actor to another. You may build a movie empire on several actors playing the same secret agent... But to think your commercial campaign can measure up to that is hubris plain and simple. We may have a new Colonel every other week, but his replacements are celebrities in their own right and that is the crispy joke.
This was a waste of an opportunity to make a fresh campaign. I predict outrage on Twitter soon because the most interesting man in the world is still "a f*cking while male" when they could have replaced him with Idris Elba.
Now, this campaign has been pulled early because it failed to turn sales around.
Reminder that I called the the same night it aired:
Anyone wanna come to Ladbrokes with me? I'm betting on Bud Light being the biggest super bowl ad fail of 2016. Amy + Seth + pun = no.
— adland ® (@adland) January 31, 2016
Not everyone agreed.
You have your head in the sand @adland. Plagiarist? Hardly. Common topics? Sure. Get over yourself. https://t.co/XzVWfUI8kK
— Big Spoon (@BigSpoon64) February 8, 2016
Hate to say I told you so.
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SOLD! I'll take it. I'm bilingual every day and half of my smart apparatus doesn't understand me.
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