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Currently the 'male' version of this ad is running in Denmark, and this 'female' version hasn't been seen at all lately. The guy version is similar, the guy is so happy about his car he bends down with the car-door just to be able to look at it for a little longer in one scene. The soundtrack is only the music and no lullaby singing at all.
When I first read this news I had a hard time recalling the singing in the female-ad, where the women "tuck their car in" for the night so I'm not 100% certain that it runs with the voice on Danish TV. It does run with the singing on Swedish TV.
Did Nike really go out and make an ad out of this?
The comment from howling fantods at Metafilter reads: it was only a matter of time. i saw the ad this morning. its essentially the raw footage with the following white text on black screen interspersed:
"We gave you a wedge that gives you more feel"
"We gave you a ball with better control"
and closing with:
"And you couldn't even line up the logo"
(i'm paraphrasing here, but that's the gist of it)
Did Nike really make an ad out of that footage? Another twist is the web page http://www.howdiditgoin.com/ where lots of 'fun' films are available for download, each reprsenting a theory on why the ball finally fell into the hole. The domain HOWDIDITGOIN.COM is owned by Domains by Proxy, Inc. which is another way of saying it's clearly a viral campaign out of the headquarters of w+k.
hahahaha, over at Snarkhunting GaryVision suggests that they got the name from this intersection near the GAP headquarters. I think Gary is right.
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