Like deep.ed hints at in the third comment the Norwegian version of the ad has been accused of being a plagiarized idea as well. In fact it was disqualified from the Norwegian ad awards Gullblyanten because the jury there thought that it was too close to this Fox Sports commercial.

"Now, if someone else is accused of copying us then the circle will be complete, said Paal Tarjei Aasheim strategy director from McCann in Norway to Resume. "One thing is certain this Swedish poster would never have been allowed to compete in Norway."

Oh yeah, that was ages ago though, I forget the song.

The cool stages that change seems to be a bit of an executional trend right now, see also this Snickers ad for another neat stage-change.

No need to cuss. Now wash your mouth out with soap.

It's not so much the same idea here as it is the same exact execution. In the Adidas one they encourgae people to dare to do it - Nike style if you will. In the DE Coffee one they say and show situations without kitchens where you still can have coffee as long as you have hot water. It's sortof the tv-commercial equivalent of the twin Nazi and Meat posters, as if someone simply put tracing paper on the first commercial and copied it. :)