Yeah I always loved this ad, so funny. :))

Thanks Wendell!

It's strange when the spokes-puppet outlives the brand...

Over here at PDN online Eye On Ads: Visual Ambiguity Works For Lowe's Cancer Campaign they have more on how they got this image.

But could it be done? And on a shoestring budget? "I didn't know if we could do it," says Hogya, who, with high hopes, sent comps to photographer Frank W. Ockenfels 3. "Frank is acclaimed for his celebrity shots," says Hogya, "but when it comes down to it, he's a problem solver." Ockenfels was attracted to the challenge and the concept's sophistication. "It has a tremendously European flavor," he says. "It doesn't talk down to anyone, which a lot of American advertising does. We're talking a huge leap of faith that you can show a visual like this and people will get the point."