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Honestly, so many people (around here in AdLand) are posting comments saying the same thing. Comparing it to the Ogily Cat decapitation ad where the Ogilvy "oh dear, that wasn't meant to be made at all, honestly. That must have jumped off the drawing board, straight into a couple of days of serious (expensive) post production without anyone here knowing about it at all.. " denial only convinced man-on-the-street not the man-in-the-creative dept. Are we the most cynical people on the planet or what?
I wonder about the fact the "we will sue!!" is coming from Volkswagen USA and said to US press (New York Post, AdAge, ETC) but Volkswagen UK - the country where this ad is made remember? - has said nothing of the sort to UK press. Do we have a global courtroom somewhere that I am not aware of? Besides, it just says that they are considering legal action, not that they actually have filed suit. I'll admit that it does grab headlines though.
Jalopniks post about Volkswagen Disavows Suicide Bomb Ad; Viral Marketing Firm Connected has gotten some tidbits muddled. It reads:
According to digital marketing site, Revolution magazine, the ad was produced by boutique agency, Lee and Dan, which created a now infamous European ad for Ford's SportKa.....
The Viral Factory did the Ford Sports Ka work, see the nominations for the viral awards Best Use of Humour category. Sure perhaps Lee and Dan were involved somehow, but if you check their site there is no Ford work on it. If you created the Ford Ka virals (plural), you'd show it off right? Looks like the confusion stems from the
Revolution magazine where they say: "They have worked on a string of legitimate ads including Ford StreetKa".
This is a Ford StreetKa from the Ka family... Neat little topless number, but not the kind of Ka that decapitated that poor cat. ;)
According to AdAge they are already threatening to sue.
VOLKSWAGEN THREATENS LEGAL ACTION FOR HOAX AD
Volkswagen is threatening to take legal action against the makers of a hoax viral commercial featuring a Palestinian suicide bomber driving one of the automaker's Polo cars.
AdAge also mentions Volkswagens "Bollocks" viral from last year, just like caffeinegoddess did.
hehehe, the Art Director selling trash is proving that great packaging really can sell anything... ;)
Ooooh, and the CW selling his life has an old boardgame adverteasing on sale.
(note: re-added a ernieshenks own bloglink to article, accidently deleted that when posting)
In related prudency news Athens chief fumes at US lewdness claims during the Athens Olympics opening ceremony.
"As Americans surely are aware, there is great hostility in the world today to cultural domination in which a single value system created elsewhere diminishes and degrades local cultures," she said in her commentary."In this context, it is astonishingly unwise for an agency of the U.S. government to engage in an investigation that could label a presentation of the Greek origins of civilisation as unfit for television viewing."
The fun part? It is quite possible that all 9 complaints are just a joke. Jeff Jarvis December:
I'm betting that many if not most of them are the fine work of fans of Howard Stern and the First Amendment who have a well-developed sense of comic absurdity and enjoy painting the FCC into a corner
NYPOST denial (from US VW) and the Revolution magazine denial, but ad-press UK Brand Republic is still hosting the ad "not made for public consumption" on their site. (Brand Republics denial story is here by the way)
... oh it was just something a geezer said in another forum. "when are we gonna see fat beer-bellied men doing ads for Dove, huh, huh?" in a sort of jelous-attack when the discussion wasn't focused on his bits. In real life, I don't know any (advertising) guy who doesn't think this campaign is refreshing and smart.
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