From news-medical.net:

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Faint!? She knocked him out with it. It packs a punch in other words.

I'm planning to bottle it in easy to carry self-defense cans. ;)

Mr Fredrik Olsson quoted in the article goes by the name "Lord Frederuk" in another ad forum, a Swedish one called Bold.

As for the French, I slept through class. It's some kind of pun on sleeping on hay/penniless. 'lying on straw/hay' is an expression that means 'to be penniless', but the headline is saying "You have a right to a decent matress without lying on straw"... That is, without spending a lot of money (and ending up penniless). It works in French anyway.