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... A cute young woman is taking her little Colt for a spin under water.. Tooot Toot... And then some men in a big white submarine with windows see her, they all point and look, she looks up through her sunroof and signals the men in the sub to Honk at her with a classic "Truckhorn pull". They do a "honk honk" as she drives around in the horizon.. eh.. underwater horizon.
Everything is quite light blue, white sub, a fashionable futuristic fantasy, and with a techno-ish soundtrack to it. But as you can see it's the usual girl-turns-heads story, just placed under water.
I don't know what kind of funny cookies they must have fed the focus groups to have a women actually want to be honked at by a truck..sorry, subdriver. It's the highway version of a wolf-whisteling construction workers, an unfortunately sometimes true and totally disgusting stereotype that no woman enjoys. At least none of the girls I know but I tend to hang out with sane people.
No dis to commenter in the older post, but being reminded about your mothers death in a reservoir by this happy-go-lucky underwater scenario is obviously a very personal connection that only that person can make. Everyone is alive and happy in this ad after all, as if the Colt was some kind of fantastic version of an Amphibicar - a subphicar perhaps? Actually, I'm in the market for one of those but... The Colt can't do that. I might have to settle for a Gibbs aquada.
I know one you missed:
The ViralMeister - viral ads and games, should go in the communal blog category. UK based viral-spy!
Not all suits are empty, just some of them. The surefire way to spot worthless men in suits in another on of Mark Wneks pieces for the Independant.
I hope I didn't give the impression last week that I am against all ad-agency account handlers, or suits. In fact, I know few people as charismatic as a Bill Muirhead or as switched on as a Michael Baulk. What I am against are the bad ones, of which there are far too many, braying with laughter as they examine their giant pay-packets of soft-earned cash.Several clients have now asked me if I know how to winkle out these rotters. I have directed them without hesitation to my Addison Lee test.
This works like so: most projects involving your ad agency involve account handlers, be they to create a brief, to decide strategy or finalise creative work. Each project will need a certain number of meetings and a certain amount of stewardship, often from an eyebrow-raisingly high number of account handlers.
At the end of a given project, recap the input of each account handler involved and ask yourself: Could the input of any one of them have been every bit as well done by a motorcycle messenger with a clipboard?
If, in any instance, the answer is "yes", then dare I venture that the
*brushes popcorn crumbs from lap*
Shoot what a shame to see it end just as it was getting a second wind -- these were all really funny, I could see "Slasher" being a low budget Japanese gore-flick. ;) The winner is : The Art Director's Time Sheets. But all of these were dang funny. :)
Wanted to share this link - someone rags on this campaign ins a rather funny fashion. Such trite superficialities include, for example, the different shapes of the American and British football (a surprise to absolutely nobody), the fact that the Japanese read books from right to left (gosh mister bank! what amazingly obscure facts you know!) and that insects westerners may regard as pests are sometimes eaten, in countries like Thailand. Which is true (as every schoolboy knows), but it
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