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from the MedaiGuardian
Some complaints are easier to resolve than others. More than 100 viewers complained to the ITC last month about an ad for computer giant Intel, which showed mountaineers on Mount Everest accessing the internet via a Centrino wireless laptop. "Not possible!" cried viewers. "Oh yes it is," said Intel, which explained that a wireless internet connection is available at the Everest base camp, connected by satellite. A straightforward question, easily resolved.
Other issues prove rather stickier. The ad campaign for Wrigley's X-cite chewing gum, which showed a man regurgitating a dog and used the tagline "Avoid dog breath", generated a record 864 complaints.
The hairy dog breath ad and the Intel on Mt Everest ad discussed previously under those links.
In contrast to TV and radio, there is no clearing house to vet print ads, although a free copy advisory service is available. Last month's Barnardo's campaign aimed at raising awareness about child poverty, which featured an image of a cockroach crawling out of a baby's mouth, generated a record 387 complaints.
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