Could have been Jersey instead of Manila... One long line of billboards stretching out next to the highways visable from the plane? *shudder*

Ew! Icky wires and electrodes, dark rooms and men in labcoats - just what we don't need, how about some actual common sense?
Will this end in the same way as James M. Vicarys Tachistoscope Subliminal advertising machine and simply pad the reseraches bank account before he takes off in a puff of myth? No it must be true, they use something called a electroencephalograph - it's gotta be good! :))

oooh, and look When researchers zero in on electrical activity in yet another area, they can tell which parts of commercial messages, if any, are encoded in the experimental subjects' long-term memories. - I bet this wil bring us leaps forward in curing memory dysfunction since they know so well where it resides and what it "records".

Oooops, I must have put sarcasm instead of sugar in my coffee. I'll try and read the article with a straight face now. Note that my prefrontal cortex is getting jumpy, it indicates instinctive revulsion to the idea. Must have woken up o the wrong side of my head.

Siwek has completed the course in "how to get press, no matter what" and chosen to make Keyrings with Arbeit Macht Frei on them, purely for the sake of shock - I'm guessing.

I wouldn't be saying that had this been anywhere else but in the Yahoos News. (pun intended).

If she really has something to say with this and is 'serious' she should have handled the press better - this is taken out of context and looks like a cheap PR ploy. It probably is.