I built this website. From scratch. Including the servers.
I'm the one saying "May he who never tried to stick a regurgitated Larson idea in the pitch pile cast the first stone." - I'm not commenting at all on the Cannes winner.
You are the one bringing up old ads, to which I added the bit of knowledge I had about said ad, that they actually credited their inspiration. In other words, my comment was a comment to add info to your comment. Please leave it at that.
Pabst are lucky to have their market tell them how they want their beer - cool and cult. Now Pabst, gaining fame for being unfamous, needs to hone this carefully with a proper strategy that plays on their Cult status - as you point out, making it into the Times is announcing the end of their "no publicity" reign.
If they play their cards right, stay humble with any advertising/publicity or other form of marketing and speak only in the areas where their already Cult-consumers are, they may just be able to pull this off.
I too loved Pabst when I was in College, 2 dollars for a six-pack in my day!
I've been wearing a pabst blue ribbon bowling shirt since I bought it in 1989, as often as possible. I think they should pay me for elevating their brand to hipsetrness. ;)
for the humor-impaired, I'm kidding about the payment thing. The shirt bit is true though. (can ya tell I'm getting strange emails lately?)
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