I built this website. From scratch. Including the servers.
@Gareth Hart, who brings up a very interesting point about how our lives are on the web now, which is operated by private companies, and how we interact with our governments via the private company-operated web-roads established. At a conference Internetdagarna, this was actually discussed at length with a panel of politicians and security experts, how much metadata are we allowing to leak out in interacting with the various websites, can packet sniffers see who we are and why we're logging in at the IRS? Will cookies track which pages at the medical center sites we read? (Note: In Sweden where most things are government centralized and everything is on the internet, following one individual with keylogging would potentially give you all of their information in no time at all). How should the Internet be governed in the future? How should the openness of the Internet be guaranteed and how can we meet potential information security threats?
Much like when we moved off shopping on the highstreet and into the private property malls, we forget that we give up the freedom of assembly and freedom of speech at the doors of these private entities. You can give out protest-fliers on the highstreet to no shoppers at all, or be led out of the mall of america where all the shoppers are, when you attempt to protest there. This is happening on the internet now. Collecting all your eggs in one basket, with a handful of major corporate owners, when the fundamental idea of the internet was a decentralized network is the antithesis of the original "cyberspace" idea.
What kind of parent abandons their child? That's heartbreaking. What an effective way to reach people, I know I pay attention to those announcements. I like advertising ideas that sort "hack" the norm, when put to good use. (I do not like ad creep).
Ah yes, obligatory hashtag. The everything-is-shot-in-a-day-in-LA is appropriate for a spoof/parody, that's a nice touch that I'm not even sure they were aware of. It just really bothers me that a strategy department thought this was the strategy, to totally ignore what sets your product apart from all the others. That's idiotic.
Who hasn't pitched a similar idea? It's basically Bud Light "up for whatever", Heineken+KLM and countless other party-stunts but on a smaller scale. All of these oh-how-exciting-for-thee-party-pranks are getting on my nerves. The six people who get fed free drinks all night - all of them very likely friends of the production co and/or ad agency & client no matter what they'll tell you - will have a grand old time, and we get to watch a shit boring commercial. Yeay! I mean, don't get me wrong the events seem like a lot of gun and I am sure that they are, but watching events is boring.
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