If a client isn't taking your advice, the client-agency relationship is probably going to fail sooner rather than later so in a smaller agency it would be wise to cut ones losses before too many billable hours are swallowed up by jumping on command.

It feels like this is a terrific opportunity for agencies and PR-agencies, in-house strategy and so on to stay ahead. It's clear that the promised boycott is actually taking place now, and being proactive instead of reactive is golden. Most of the time events unfold in such a manner that PR doesn't ever get the chance to be proactive, but in they case they have that opportunity. I think it would be an awful waste to squander it. Any and all gaming related companies and those who have them as clients should map out a strategy now. How often does PR get to be proactive?

I'll also take this moment to reply to asianastroboy below. First, I never StudlyCap my name Dabitch as I'm not Irish, please don't ever do that again. Second: I mainly play PS 4 (as seen here), and on networked computers so I'm well familiar with both trash-talking, trash-talking macros and the mute & ignore. I'm a woman who has already explained in the article above that I've played games since the seventies, but my lived experience is clearly not good enough for you, so you're not listening to what a woman is saying. Ironically enough, coupling that with the marring of my name, and then scoffing at my words asking if I'm joking is coming off as kind of patronising and sexist, whether you intended that or not.

I'll make no further comments. Please try to stay on topic, people.