In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. Yes, Snapchat!
The “Jeep Code” Snapchat lens allows for Jeep enthusiasts and consumers to use their smartphones to turn any Jeep iconic seven-slot grille they see into a barcode, which will search the Jeep vehicle lineup, showing information about the model, price and even tells you what inventory exists nearby.
Oh that's clever.
“The new Jeep Code lens provides our Jeep enthusiasts a revolutionary, new, virtual shopping experience with an easy point of their smartphone,” said William Levasseur, vice president sales and marketing, Canada. “More and more, vehicle purchases are being conducted in the digital realm and this is a great way for new or potential customers to instantaneously experience the Jeep showroom at their convenience, learn about our exciting vehicle lineup, search available inventory and connect with a local dealer.”
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If you are on Snapchat, you can try the code out here: http://bit.ly/JeepCode
JEEP CODE
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