Using Snapchat 'Jeep Code' Campaign by Publicis Toronto turns world into a Jeep showroom.

The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. Yes, Snapchat!

The “Jeep Code” Snapchat lens allows for Jeep enthusiasts and consumers to use their smartphones to turn any Jeep iconic seven-slot grille they see into a barcode, which will search the Jeep vehicle lineup, showing information about the model, price and even tells you what inventory exists nearby. 


Oh that's clever.

“The new Jeep Code lens provides our Jeep enthusiasts a revolutionary, new, virtual shopping experience with an easy point of their smartphone,” said William Levasseur, vice president sales and marketing, Canada. “More and more, vehicle purchases are being conducted in the digital realm and this is a great way for new or potential customers to instantaneously experience the Jeep showroom at their convenience, learn about our exciting vehicle lineup, search available inventory and connect with a local dealer.”

This is quite clever. Using Snapchat to deliver information on inventory and pricing, Jeep has basically turned the whole world into a Jeep showroom. It's a little bit like what Volvo did earlier this year with their "Volvo Street Configurator app". Great minds think alike and all that. 


If you are on Snapchat, you can try the code out here:




  • Publicis Toronto / Starcom Canada / Nurun



  • Stellantis Canada


Approved by:

  • Michael Stanhope, Stellantis Canada





  • Chief Creative Officer: Joanna Monteiro
  • Executive Creative Director: Vinicius Dalvi
  • Group Creative Director: Victor Yves
  • Creative Director: Steve Turnbull
  • Copywriter: Steve Muzzin



  • Rylee Strachan: Senior Strategist
  • Rob Jankowski: Digital Strategist
  • Anita Gillman: Director, Digital Advertising and Strategy


Account Services:

  • SVP, Brand Director: Bobby Malhotra
  • Group Account Director: David Langlois
  • Account Director: Richard Guy



  • Creative Partner: Cristiano Pinheiro
  • Audio Company: PUNCH Audio
  • Audio Director: Cristiano Pinheiro
  • Music Supervision: Cristiano Pinheiro
  • Sound Designer: Gustavo Guanaes, Fernando Martinez
  • Executive Producer: Lili Aragoni
  • Producer: Fernanda Garroux




  • Jesse Unruh - Editor 
  • Suada Gagulic - Post Producer 
  • Karen Huybers - Executive Producer 



  • Reid Marshall - Director 
  • Cam Marshall - DP
  • David Cranor - Line Producer 
  • Terry Theo - Exec Producer 



  • Senior Vice President: Claus Burmeister
Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
aiiobo's picture

Considering the lead time for something like this, I don't think that Jeep intentionally copied the Belgian Volvo idea. Both ideas are great, would love to try and use the app but I don't have snapchat.