VEJA "Fishes" (2016) :48 (Brazil)

VEJA magazine takes us down deep-- how deep? Really freaking deep, to show you what it's like when you go deep into a topic. In this case it's 5,000 meters. All to make the point that the deeper you go, the uglier it gets. I really like the analogy here, and fewer ones would work better. Not being familiar with the magazine I assume it's of the investigative journalism kind. If that's the case, with everything going on in Brazil right now, they have their work cut out for them, I think.

Advertiser: Editora Abril
Title: Fishes
Product: Revista VEJA
General Creative Director:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Directors: Pernil,André Gola
Copywriter: Rodrigo Resende
Art Director: Renato Butori
Production: Clan VFX
Audio Producer: Cabaret
RTVC: Vera Jacinto, Diego Villas Boas, Fernando Yamanaka
Client Services: FernandaAntonelli, Ana Clara Grana, Beatriz Almonacid, Beatriz Sztamfater
Planning: Cintia Gonçalves,Sergio Katz, Denis Camargo, Ana Beatriz Nunes
Media: Cassiano Oliva,Thabata Hidalgo, Dener Lages
Approval: Walter Longo, TiagoAfonso, Andrea Abelleira, Keila Arciprete