Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Billboard placed under water at the popular diving spot Björkviks brygga in Stockholm archipelago to attract divers to the idea of travelling with Ving Resor to the red sea. The half-tonne billboard is anchored to the seabed, five metres below the surface and carries the message that you can book a week in the divers' paradise of Hurghada in Egypt through the Ving travel agency.