Volkswagen - After 30 Volkswagens, Father Bittman still believes. (1969) printad (USA)

After 30 Volkswagens, Father Bittman still believes.

In the beginning, Father Aloysius Bittman bought a bug.

That was in 1957 when he joined the staff of St. Anthony's Indian Mission in Mandaree, North Dakota.
Since then, Father Bittman has gone a long way. In 30 Volkswagens.

Owning two or three at a time, the Bittman staff travels 600 miles per week in each. Over dirt and gravel roads and in temperatures that have been known to go to 55 below.

A couple of Volkswagens ago, Father Bittman's '65 broke through the Garrison Reservoir ice.
"It was a good time for praying," he said.

Luckily, one 255 pound priest and one 1808 pound bug floated to safety. After the ice was chopped away and a quick oil change, the good father and his faithful companion were on their way.

He was a bit peeved about the oil change though.
"It set the Mission back $1.80, complained Father Aloysius Bittman.

VOLKSWAGEN OF AMERICA, 1969

Ad agency: Doyle Dane Bernbach (DDB), New York

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