Benson & Hedges Mellow Virginia - Ballroom (1969) :30 (UK)

A man stuffs his pipe and isn't quite prepared for the lady asking him to dance. Once on the floor, he does light his pipe, to disapproving looks from everyone. But once the sweet scent of Mellow Virginia flows, the lady isn't unhappy. "Live in peace with your pipe" is the tag.

Ad Agency: Collett Dickenson Pearce & Partners (CDP) 

Director: Len Fulford

Creatives: Alan Tilby, Anne Winterflood

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