Volkswagen presents driver drowsiness detection with a film that shows a woman's entire life (Brazil)

Brazilian Volkswagen just released this film, that features the new fatigue detection system. Nearly 20% of traffic accidents that occur in the country are related to tiredness, fatigue and drowsiness, according to Abramet, the brazilian association for traffic medicine.

The “fatigue detection system” detects signs of drowsiness on driver behaviour then, from the acoustic signal, warns to stop the vehicle. And maybe get a coffee. It is available in the T-Cross, the first SUV of Volkswagen manufactured in Brasil, as well as in Novo Polo, Virtus, Golf, Tiguan Allspace, Jetta and Passat.

To show how important such a system is, Volkswagen tells the story of a woman's life. From being conceived in a Volkswagen to be being born in a Volkswagen. She grows up, goes camping, has teenage flings, and other pivotal life moments in all kinds of Volkswagens. As an adult, she works as a doctor and drives home, tired.

This is when she's reborn, in a Volkswagen.

I love the directing of this clip, that doesn't feel as long as it actually is.

Credits

Agency: AlmapBBDO

Company: Volkswagen Brasil

Title: Life

Product: Institutional

CCO: Luiz Sanches

Executives creatives directors: André Gola, Pernil, Bruno Prosperi, Keka Morelle, Marcelo Nogueira

Creatives: Rodrigo Resende, Renato Butori

Agency TVC production: Vera Jacinto, Diego Villas Bôas, Aline Silva.

Film production: Bando Studio

Director: Leandro HBL