VW / Volkswagen - Construindo / Building - (2011) :60 (USA)

VW / Volkswagen - Construindo / Building - (2011) :60 (USA)

The Ebeling Group's Lobo directed a Volkswagen trucks spot for Almap DDBO. The spot is completely live-action and uses no digital enhancement. With a team of vets and only one day's worth of daylight hours to work with, everything was shot on location including the animals and the massive truck structure. The idea of the truck being built around the cows had to be calculated not only by real engineers, but also by Lobo, who managed to use the accelerated narrative, fully conveying the idea of time passing. And the most important thing? The truck is fully functional at the story's conclusion. The tagline translates to: "Custom-made for your business”"

VW / Volkswagen - Construindo / Building - (2011) :60 (USA)
0 seconds of 0 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
Next Up
VW / Volkswagen - The 21st Century Beetle (2011) :30 (USA)
00:00
00:00
00:00
 

Advertiser: MAN Latin America

Product: Caminhões Volkswagen

Agency: Almap DDBO

Creation: Renato Simões, Bruno Prosperi & Denis Peralta


Creative Director: Luiz Sanches

Account Management: Fernão Cosi, Filipe Bartholomeu, Isabela Crepaldi & Caio Volpe

Planning: Sergio Katz, Renata Bonilha & Mahira Oliveira

RTV Producer: Vera Jacinto, Gabriel D’Agostini & Luana Rodrigues

Media: Gabriel Queiroz & Laerte Brandão

Client Approval: Ricardo Barion, Ana Maria Oliveira & Renato Merlni

Director Company: Lobo | VetorZero

Creative Director: Mateus de Paula Santos & Nando Cohen

Executive Producer: Alberto Lopes, Sergio Salles & André Rosa

Head of Production: Fábio Arisaka

Account Management: Roberta Reigado

Coordinator: Fabio Truci

Editor: Vinicius Martins











Set Director : Mateus de Paula Santos & Nando Cohen

1st Assistant: João Maurício Leonel

Director of Photography: Lito Mendes da Rocha

Art Director: Marcelo Reginato

Post Production: José Eduardo Ambrósio & Guilherme Sarinho

Flame Artist: Carlos Campos

Sound Design Company: Hilton Raw





Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.