".....have you ever wondered how the man who drives the snowplow, drives to the snowplow?"
As Hegarty has quipped: That's a print ad, not a TV-commercial.
Winner of 1964 Cannes Gold, NY ADC Gold
Pose the problem as a question is a classic twist by now. A go-to idea when you run out of them, but you can't beat this one.
Client: VW / Volkswagen
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