FutureGuessR by Artefact 3000 x Réseau Action Climat
As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
In the battle against the beige and the sea of same that stems from everyone shopping at places like Ikea and following this bland-trend, Wayfair goes its own way and encourages viewers to 'go their own Wayfair'. In this fun spot, a couple is stuck in a catalog where everything is bland and even the product names and price signs are "Yawn" and "Sigh". They break free and fall satisfied into their colorful couch in an eclectically decorated Wayfair home instead.
Executive Creative Director: Helen Rhodes
Production company: Smuggler
Director: Bjorn Ruhmann