In the battle against the beige and the sea of same that stems from everyone shopping at places like Ikea and following this bland-trend, Wayfair goes its own way and encourages viewers to 'go their own Wayfair'. In this fun spot, a couple is stuck in a catalog where everything is bland and even the product names and price signs are "Yawn" and "Sigh". They break free and fall satisfied into their colorful couch in an eclectically decorated Wayfair home instead.
Ad agency: BBH London
Spot name: Escape the Catalogue
Executive Creative Director: Helen Rhodes
Production company: Smuggler
Director: Bjorn Ruhmann