What's in a title? What should yours be?

Edward Boches wrote an article at Adweek titled "The New Generation of Hybrid Creatives Is Here. Is Your Agency Ready for Them?", and it started a Twitter chain conversation that is still going,

With how media has fragmented into ever smaller niches now, it's little wonder that people are beginning to flaunt their skill sets as hyphens on their titles. I find it extremely useful when a designer simply states web and print if they know both, which is common today but was a unicorn 20 years ago.
Edward finds that "this next generation of advertising creatives have both the desire and the skills to play in multiple sandboxes—with no interest in being confined to just one." Funny, I don't recall ever wanting to be confined either, as that freedom is at the very heart of being a creative. But the moment some agency discovered that I had a knack for the web, I had to fight an uphill battle to get to do anything else. Even my old portfolio school reborn, the SCA 2.0, do not confine the students, though there has always been teams leaving and teams are "writer + art". It's up to the team to decide who gets the last say on what.
Are the ad agencies finally catching on? Why are we even saying that some people are "creative technologists", when we literally mean "an art director who understands the internet and social media", and not "an art director who also knows some programming"? I know I am not on the extreme end of visual creatives when I literally build servers just to get my idea off the ground, as other Parsons graduates have built dot matrix bikes just to write messages on the ground.
I can't recall any time where an art creative or designer wasn't so much more than "just an illustrator" or "graphics guy", their offshoot skills and nerdery highly individualized and driven by ideas. To add to that, pretty much every writer I was ever paired with has also been a drummer, with side-projects ranging from an actual touring band to several novels. This is why the creative department is like herding cats - none of us fit a mould. But our titles say who has the last say and the final responsibility of what. I've called dibs on the art. I recall when I interviewed someone in Cannes, it suddenly dawned on him that I was an Art Director just like he was. Stumped he blurted out; "but... but... you write..?" He said it as if that was some sort of freakish mutation. Yes, I write, and I paint large walls, and I pick things apart just to see how they work.

Instead the N8tives will report directly to GCD Paul Vinod and CCO Toygar Bazarkaya, who conceived the idea. They'll get access to the best briefs and an invitation to use their manifold skills to invent solutions.
"Kids come out of college today with a fiery creative spirit and a desire to create all the time," says Vinod. "They are hybrids. Defining them would be putting them in a straitjacket."
Other progressive agencies also claim to embrace the idea of hybrids and misfits. But for many it's still business as usual. Teams may collectively have a broad set of skills but individuals still have to fit the old job descriptions.