Why Spend $7 Million on a Super Bowl Ad When You Can Advertise on Liquid Death Packaging?

It is as if Crazy Eddie has been reincarnated as an auctioneering cowboy. Liquid Death - the heavy metal water brand that murders your thirst - has a money-saving proposal for you.

Forget about the insane Super Bowl ad prices. Why spend $7 million on a 30-second ad when you can get your brand on the side of a national run of over a half million cases of Liquid Death? They are currently auctioning off the Biggest Ad Ever on eBay, and the bidding starts at just $500. The best part? You get to reach over 200 million people per week who walk through the doors of our top retailers. So, what are you waiting for? Join the dark side of hydration and let Liquid Death quench your thirst for advertising success!

The eBay stunt feels very early 2K, and I'm not so sure I like auctioneering crazy Eddie here, but it's a different idea, to make ads out of your brand packaging. I might put in a bid.

Ad agency: In-house

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