Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Brave Bulging Buoyant Clairvoyants, released on October 13th, is the second single to be taken from Wild Beasts’ debut album Limbo, Panto (available now). I think I'm love with that neat lilting thing the singer does.
This music promo Directed by OneInThree for Wild Beasts is a mesmerising & hypnotic tour de force. It pioneers an amazing mind bending visual technique called the 'Droste Effect' which is based on an uncompleted lithograph that Escher made in 1956. The maths behind the lithograph was so complicated that Escher was unable to finish the centre of the lithograph and so left it blank. OneInThree developed Josh Sommers' technique so that it could be applied to moving images and apart from a grade & online at The Mill did all the VFX themselves.
see also this article on how this was created.
Record Label Domino
Commissioner Bart Mcdonagh
Production Company Colonel Blimp
Producer Tamsin Glasson
Directors OneInThree
DOP Dan Trapp
2nd Unit DOP Guy Stephens
Stylist Hannah Edwards
Editor OneInThree
VFX OneInThree
Compositing OneInThree, Abbie Stephens & Richard Holden.
Online The Mill
Telecine Operator James Bamford - The Mill
post producer Lee Pavey & Catherine Short