Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
We are proud to share the latest brief video in The One Club’s ongoing “A Creative Perspective” series, a touching, meaningful message for our times.
By way of a decades-old personal letter from her boss Dan Wieden, Wieden+Kennedy Chair Susan Hoffman gives a profound lesson in empathy, validation, and support applicable to the ad industry and beyond.