Treehouse Launches in Dallas

Editorial boutique founded by former ReelFX editor Peter Tarter.
DALLAS—Peter Tarter, a creative editor with a national clientele and credits that include work for JC Penney, Hyundai, Dodge, Toyota and Home Depot, has formed Treehouse, a high-end editorial boutique in Dallas. The new company will focus on advertising and independent film projects. Along with creative editorial, Treehouse offers visual effects, compositing and editorial finishing services.


More On Amanda Palmer's Greed

We've gotten a lot of comments around our Amanda Palmer article. Seeing how this is a website devoted to advertising, our POV is that Amanda Palmer is hurting her "brand."

Now, thanks to a tip from a musician friend, we were pointed to an excellent post by a producer, mixer and audio engineer, named Justin Colletti. And surprise surprise, he thinks the same thing we do.

Oh. And it is also important to note that mr. Colletti has worked with Amanda Palmer as a live sound engineer, so he is in a better position to speak.


Samsung mocks iPhone 5 "totally different plug" with print ad

"It doesn't take a genius" the headline cooly states and then we are shown a feature-comparison. Notice that the iPhone 5 feature list ends with "a totally different plug", a "feature" most iPhone owners do not want as it renders all their extra peripherals such as snap in speakers and even car-holders redundant.


Wanna date Derek? No thank you, I already dated Brian

Skiver Advertising is pimping out their "vivacious, handsome, smart, ripped" and "a kind-hearted soul" of an account executive at the site WannadateDerek. It's all a twist to pull you in via Billboards, youtube videos and the twitter handle @WannaDateDerek to Skiver advertising, and learn how they can brand stuff for you. Any stuff. Even dateless Derek.

"Everyone is looking for something," says Jeremy Skiver, CEO of Skiver Advertising. "And that's where we come in. We're experts at bringing brands and their audience, and helping them build a strong, lasting and evolving relationship."


Wieden + Kennedy's "Best job" is the best job says the big fat Emmy award it just received

Wieden + Kennedy's Portland office just won an Emmy award for Procter & Gamble's emotional mom-centered Olympic spot "Best Job" created out of Anonymous Content and directed by Alejandro Gonzalez-Inarritu. Weiden was also nominated for Chrysler's "Halftime in America" starring Clint Eastwood riffing off Reagan, directed by Chelsea Pictures' David Gordon Green.

In this tweet we can see someone picking it up too.


Who killed Amanda Palmer’s career?

Hey, here’s a question. Can anyone out there name one crowdsourced ad that has been good? Well, there's Silk's Bukkake Ad! Oh wait. That sucked.

How about The Obama Poster design? Well...that seemed to have gotten bad press, since it was an unpaid solicitation to create a jobs poster.

Why would they be upset? Is it because crowd sourcing is nothing more than a cynical ploy to get free work? Or in the case of at least one ad agency, you actually pay them to work? Is it because asking someone to give up their talents for free, no matter how you spin it, is a shitty thing to do?

Yes indeed. And it’s also why the American Federation of Musicians of the U.S. And Canada have started a petition in the hopes of getting Dresden Doll and singer extraordinaire, Amanda Palmer, to pay her musicians.

According to AFM’s petition,

After raising almost $1.2 million for her new album and tour on Kickstarter, Amanda Palmer put out a call for "professional-ish" musicians to volunteer to rehearse and perform in her Grand Theft Orchestra. In return, Palmer says, "We will feed you beer, hug/high-five you up and down, give you merch, and thank you mightily."

Let's start with the obvious. Palmer raised $1.2 million in advance for her new album and accompanying tour, yet says that she can't afford the $35,000 needed to hire musicians. That doesn't pass the smell test.


Vanish Vanquishes The Internet.

Digital shop Holler Sydney has created a sort of crowd sourced set of videos, to prove no matter what the internet throws at you, Vanish can get it out.

In other words, they've made a product demo and put it on youtube.

Except Facebook fans get to choose what stains go on the shirts. The first choice was beets

What will the next stain choices be? How about something from 2 girls 1 cup!

What? Too much?

Creative Director: Richard Morgan
Copywriter: John Gault
Art Director: Ben Heath
Designer: Thomas Fitzpatrick


Smythe - Chopping Wood & Gutting Fish with style

Smythe - Chopping Wood & Gutting Fish with style

Canadian fashion brand Smythe is putting high fashion on the chopping block in its first-ever fashion films.

Created by Toronto agency Open, and production company Sons & Daughters, the two films draw inspiration from Smythe’s smart and clean approach to fashion and design. Amidst rustic surrounds, a model effortlessly chops wood and guts a fish while sporting creations from the line’s Fall 2012 collection.

See also wood gutting and fish styling #2


Honey & Hand Grenades - Simon+Associates design cigar packaging

At the 2012 IPCPR Trade Show, Viaje Founder Andre Farkas provided an overview of his upcoming cigar, the Viaje Honey and Hand Grenades (HHG). Inspiration for the name came from the cigar's profile describing a combination of sweetness and strength in the blend.

Simon+Associates found they had no problem at all extending the name into an equally sweet and strong design.