Laser hair removal campaign goes S&M

Distancing itself from the more barbaric forms of hair removal, Priciderm, with help from its Quebec ad agency Carte Blanche, has recently launched an S&M themed campaign to promote its seemingly less painful laser hair removal process. Two of the ads use the "queasiness of S&M to illustrate hair removal doesn't have to be a painful ordeal". A third execution, gets right to the point with blood in the sink. Read more to check out the ads.

The headline translates from French to "Stop torturing your skin".