The ultimate product demonstration, get out a gun and shoot it. "It did not open - repeat, it did not open."
The techs on the shoot had misplaced the key, so were forced to use medium grade bolt-cutters to slice through the U shaped part. The mishap added two minutes to the operation, 1:50 of which was spent locating the bolt-cutters.
Would love to see or get this ad. Can't open this one no matter what I do.
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There's a really good article over at Adlingo that you creatives should...
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