"Five. Five dollar. Five dollar Foot Loooooong." Oh sorry, wrong song.

I meant: "Toast it up. toast it down. Free toasted cookies are in my town."

This weird melody taps the same strange new wave bedroom recording vein as that other jingle for Quiznos National Cookie Day, courtesy of Kansas City based Barkley.

Now, stop me if I'm just being pervy but how in the heck did they sell the scene where the guy is literally stuffing a cookie into the girl's mouth? I doff my hat to thee, perverts!

Note too in the credits that Paul Hogan is an art director. Nice to see him gettign work after those Crocodile Dundee ads. (I Kid!) Also note the Copywriter is N/A. Hmm, I guess those jingle lyrics wrote themselves. * update below

"Toast it up. toast it down. Free toasted cookies are in my town."

Actually, to hear it now, it sounds like it was written by itself.

Either way you might as well sing along because once you hear it, it won't leave your head. It's kind of like The Ring.


Update: Brendan "Abs" Kilcoyne alerted us to the fact that Brendan "Abs" Kilcoyne is the copywriter on this. Credits below changed to reflect new info. / Dabitch

Chief Creative Officer: Don McKinney Executive Creative Director: Paul Corrigan Art Director: Paul Hogan / Adam Forstadt Copywriter: Brendan "Abs" Kilcoyne Producers: Paul Hogan / Adam Forstadt Account Executive(s): Jason Parks / Stephanie Parker Production Company: Barkley Director: Paul Hogan / Adam Forstadt Director of Photography: Zach Osterhout Line Producer: Henry Dittman Editing House: Barkley Editor: Adam Forstadt/Paul Hogan Composer: Mikal Britt / Matt Mufalli Sound designer: Mikal Britt Mixer: Adam Forstadt

Comments (3)

  • Dabitch's picture
    Dabitch

    Oh god, will a cookie phone me up in the next hour and tell me I only have seven days to live if I don't force someone to watch this thing?

    Nov 30, 2012

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.