Maxell is bringing back the 'blown away guy' in a new campaign targeting the 18- to 30-year-olds, created by Manhattan Marketing Ensemble, New York.
"We are reviving an icon. It is timeless. And we are giving it the exposure it deserves," said Don Patrican, marketing and sales executive VP for Maxell, he added that the program will be "multimillion dollar campaign" but did not give the specific amount budgeted.
Currently the campaign will involve wild postings, print and an online component to be launched later this month at the company's website. The original campaign began as a trade ad in 1978 and was made into TV spots in 1979 which ran through the 80s with the well associated music of Richard Wagner's "Ride of the Walkyries,". 
Super adgrunts can watch the commercial here: 
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