Dare I call this a first? It might not be an original idea, people have been doing ascii art since the early days of typewriters, and some have decided to animate their twitter-feed but this is still a step up. It's an animated twitter-feed of a Smart car driving - check @SmartArg's feed and hold down your J key to watch it roll. It's so geeky and clever I actually squealed a little. :P Way to go Smart Argentina.
VW peppers Denmark with a mission statement TVC explaining the principle, while showing off the car and directing people to their website. "The Polo Principle" is about bringing advanced tech to the masses, in a Polo you can find features that are spotted in high-end cars. Democratize innovations.
Like the fun theory, "the principle" lets people join in.
Toyota are simultaneously riding the waves of net-popular memes while mocking them, and then riding it again. This way you can get your cute cat video dose at the same time as your gather information on cars. Isn't that right Mr Porridgefield? Porridgefield? Whatever happened to classic cat names like Chairman Meow, Sir Hurkenstein, The Duke of Hurl, Lady Spewtastic, Lord Launch Lunch or just straight up "Hairball launcher 2000™"?
See also the Toyota "annotations" ad where the youtube annotations feature is mocked and used until they cover the whole screen. It's like an avalanche.
In india, they take their singing and dancing romancing seriously, and to a whole new machine level. They can make anything dance along, men, women, children, elephants, Motorcycles like in that Bajaj Auto ad, and of course Gurdas Mann when he has a bit of soda pop. To out-do all other Bollywood commercials, this ad has the classic boy loves girl, daddy opposes their love and takes girl away beginning, but as the boy pursues the girl he gets stuck in an epic traffic jam. This is India remember. Here come the twist - Nissan cars are the dancing heroes.
"This project gave us a chance to excel at what we do best - capturing heart-felt performances from real people and telling great stories," stated East Pleasant EP Sarah Roebuck. "Projects that are both high-impact and multifaceted are ideal, as they're exactly what we designed East Pleasant and Pleasant Post to be able handle. Our entire team did a great job bringing everything together."
Crow Wind journeys to the 108 giant turbines at the Crow Lake Wind Project in South Dakota, profiling the utilities and citizens who have joined forces to create a clean energy source that provides local jobs and tax income. Greenhouse explores the massive, 70-million plant greenhouse wedged seamlessly into its pastoral North Carolina landscape with the help of its clean-burning biofuel power system. Maine Housing documents the process of weatherproofing one hard-up family's home to protect them against that state's fierce winters. Many of the spots feature Pleasant Post-designed moving graphics illustrating how energy flows in and out of buildings.
Take a look at MPC's beautiful VFX for two new Mercedes-Benz spots and it's clear that this studio likes to ride in style. MPC teamed up with Anonymous Content Director Frederic Planchon and Merkley + Partners GCDs David Fox and Scott Zacaroli on the efforts, which promote the E-Class and SL-Class vehicles.
Patents is an integrated CG spectacle featuring a comet-like tail of patents swarming behind an E-Class sedan as it storms through city, country and twisting seaside and mountain roads, paying homage to the more than 80,000 Mercedes-Benz patents at work in the new luxury machine.
Take a Honda, a 3G network , and a clever little idea of collecting data from the cars where they are to gather traffic data, and you have Internavi. Now add something as drastic as the tsunami as road-ruining disaster on top and the system really proved it's worth in the days after the disaster. In order to help the police, ambulances, firemen and aid workers to get around the country Honda set all their Internavi data free on the web to show which roads remained intact and help the aid effort. It became a vital tool in rebuilding the country and even Google based their recovery map on Internavi data. Internavi data proved so useful that it quickly spread via twitter and various social networks. Subscribers increased 120% and usage increased by 200%.
How do you show off an ad that's part dune-buggy, part snowboard, part scuba diver and all thrill? Toss yourself out of an airplane and have it assembled around you on the way down, of course. Like, du'h.
How Cool pays homage to Mercedes-Benz's remarkably advanced mbrace2™ technology with a swirl of high-quality, interactive graphics and a rotating troupe of ebullient customers. As the dazzled drivers rocket through their favorite features - social network connectivity, real-time diagnostics, concierge traffic guidance - realist and symbolic imagery dances around and behind them, underscoring their enthusiasm as they explore the incredibly intuitive technology unique to Mercedes-Benz.
Drive Thru, a full-service production and digital post production house, recently partnered with ad agency Carmichael Lynch and production company harvest to deliver four clever new Subaru spots that conceptualize outdoor activities dogs might enjoy if they owned a Subaru, in addition to a “behind-the-scenes” video directed by “Ziggy” the dog. All four spots, directed by the Hoffman Brothers, mark Drive Thru’s third consecutive year contributing post production to Subaru’s ongoing “Dog Tested. Dog Approved.” campaign and aired during Animal Planet’s Puppy Bowl VIII on Super Bowl Sunday.
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