Put your travel data into the iPad on the outside and step in, where you will be showered with LED lights in a way of meditating and catching up to your new timezone. You will also receive a caffeine-type pick-me-up, and can step out of the anti-jet-lag booth refreshed.

This won a D&AD pencil last night for Innovative Use of Technology.

Ad agency: Wieden+Kennedy New York for Delta Air Lines
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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