Put your travel data into the iPad on the outside and step in, where you will be showered with LED lights in a way of meditating and catching up to your new timezone. You will also receive a caffeine-type pick-me-up, and can step out of the anti-jet-lag booth refreshed.

This won a D&AD pencil last night for Innovative Use of Technology.

Ad agency: Wieden+Kennedy New York for Delta Air Lines

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.