Once upon a time...FEMA's National Flood Insurance Program took a step away from the horrific images flood damage and gave us a lullaby instead. I guess they kind of had to go this route.

Even now when I think of the FEMA and its National Flood Insurance Program, I think of an organization showing up to Hurricane Katrina after the fact, being largely ineffective, and wasting a lot of money. Might as well try to turn the page on that with kid gloves, right?

Client: FEMA/National Insurance Flood Plan Agency: JWT Atlanta Group Account Director: Lesley Brown Account Supervisor: Tessa Rogers Account Executive: Lauren Geismar Chief Creative Officer: Perry Fair Group Creative Director: Lando Ettrick Art Director: Deb DeWitt Copywriter: Tiffani Harcrow Director of Integrated Production: Peter Blitzer Integrated Producer: Renee Williams Project Manager: Diana Gomez Production Company: Elastic Animator: Headless Music Composition: Beacon Street Studios

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.