Honda Element - Mega Bloks - Purpose (2003) - 0:30 (USA)


Honda Element - Mega Bloks - Purpose (2003) - 0:30 (USA)

I guess they couldn't afford to use LEGOs after that Honda Cog spot, eh? Way cool animation and beat box though. Adland Superadgrunts, continue to view.

Agency: Rubin Postaer and Associates
Computer animation & visual effects: SWAY Studio, A52
Director: Roman Coppola, Directors Bureau
Edit: Rock Paper Scissors
Music: Hum
Audio post: Margarita Mix

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Somewhere, Jack and Meg White are thinking, "Waitaminnit..."

Lego should be kicking themselves too. This neato animation building something huge reminds me a lot about their old UK "your imagination is the limit" commercials of the early nineties. ;)

Awesome commercial. Love the voiceover. Short and simple and it ties in the whole spot.

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