I guess they couldn't afford to use LEGOs after that Honda Cog spot, eh? Way cool animation and beat box though. Adland Superadgrunts, continue to view.
Agency: Rubin Postaer and Associates
Computer animation & visual effects: SWAY Studio, A52
Director: Roman Coppola, Directors Bureau
Edit: Rock Paper Scissors
Music: Hum
Audio post: Margarita Mix
Somewhere, Jack and Meg White are thinking, "Waitaminnit..."
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PermalinkLego should be kicking themselves too. This neato animation building something huge reminds me a lot about their old UK "your imagination is the limit" commercials of the early nineties. ;)
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PermalinkAwesome commercial. Love the voiceover. Short and simple and it ties in the whole spot.
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