I guess they couldn't afford to use LEGOs after that Honda Cog spot, eh? Way cool animation and beat box though. Adland Superadgrunts, continue to view.

Agency: Rubin Postaer and Associates Computer animation & visual effects: SWAY Studio, A52 Director: Roman Coppola, Directors Bureau Edit: Rock Paper Scissors Music: Hum Audio post: Margarita Mix
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Comments (3)

  • claymore's picture
    claymore

    Somewhere, Jack and Meg White are thinking, "Waitaminnit..."

    Oct 27, 2003
  • Dabitch's picture
    Dabitch

    Lego should be kicking themselves too. This neato animation building something huge reminds me a lot about their old UK "your imagination is the limit" commercials of the early nineties. ;)

    Oct 27, 2003
  • Robblink's picture
    Robblink

    Awesome commercial. Love the voiceover. Short and simple and it ties in the whole spot.

    Oct 28, 2003

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.