This is part of a campaign that reminds us to stop hunting for wi-fi. This particular execution makes the least sense, because they've found wi-fi. They just don't know how to get on it. Which makes it more like they're stupid and less like they can't find Wi-Fi.

Client: HP/Qualcomm
Advertising Agency: Doremus
Creative Director: Josh Locker
Creative Director Mark Dunn
Producer: Lee Anne Weldon
Production Company: kaboom productions
Director: doug werby
DP: petr stepanek
Executive Producer: lauren schwartz
Producer: Steven Sills

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.