This is part of a campaign that reminds us to stop hunting for wi-fi. This particular execution makes the least sense, because they've found wi-fi. They just don't know how to get on it. Which makes it more like they're stupid and less like they can't find Wi-Fi.

Client: HP/Qualcomm Advertising Agency: Doremus Creative Director: Josh Locker Creative Director Mark Dunn Producer: Lee Anne Weldon Production Company: kaboom productions Director: doug werby DP: petr stepanek Executive Producer: lauren schwartz Producer: Steven Sills

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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