Ikea "Beds" (2014) 1:30 (UK)

 
 

Ikea "Beds" (2014) 1:30 (UK)

Trippy, dreamy ad for Ikea beds. Woman tumbles from bed to bed in the air.

And it's all set to the dialogue from Shakespeare's The Tempest Act 4, scene 1, 148–158.

As I foretold you, were all spirits and
Are melted into air, into thin air:
And, like the baseless fabric of this vision,
The cloud-capp'd towers, the gorgeous palaces,
The solemn temples, the great globe itself,
Yea, all which it inherit, shall dissolve
And, like this insubstantial pageant faded,
Leave not a rack behind. We are such stuff
As dreams are made on, and our little life
Is rounded with a sleep.

Because why bother actually writing your own copy when there's Shakespeare.

Agency: Mother
Agency Producer: Mother
Creatives: Mother

Production Company: MJZ
Director: Juan Cabral
Production Company Producer: Stephen Johnson
DOP: Eric Gautier
Editor: Neil Smith @ Work Post
VFX: MPC
VFX Producer: Julie Evans
2D Creative Director: Bill McNamara
VFX Shoot Supervisor: Jim Radford
Grade: MPC
Colourist: Jean-Clément Soret

Commercials: 
Country: 

Comments

Pretty awesome in execution ... but not quite perfect.
Finding the storytelling a little clumsy, though - also it has strong poetic moments. The talent has no expression. Why is she first choosing to jump and than rolls out of the bed. I prefer the latter...
Still a pretty strong piece of work.

The falling body next to skyscraper images are quite disturbing. I'm pretty sure that a few of us only think of one thing at the sight of that.

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