Trippy, dreamy ad for Ikea beds. Woman tumbles from bed to bed in the air.

And it's all set to the dialogue from Shakespeare's The Tempest Act 4, scene 1, 148–158.

As I foretold you, were all spirits and
Are melted into air, into thin air:
And, like the baseless fabric of this vision,
The cloud-capp'd towers, the gorgeous palaces,
The solemn temples, the great globe itself,
Yea, all which it inherit, shall dissolve
And, like this insubstantial pageant faded,
Leave not a rack behind. We are such stuff
As dreams are made on, and our little life
Is rounded with a sleep.

Because why bother actually writing your own copy when there's Shakespeare.

Agency: Mother Agency Producer: Mother Creatives: Mother Production Company: MJZ Director: Juan Cabral Production Company Producer: Stephen Johnson DOP: Eric Gautier Editor: Neil Smith @ Work Post VFX: MPC VFX Producer: Julie Evans 2D Creative Director: Bill McNamara VFX Shoot Supervisor: Jim Radford Grade: MPC Colourist: Jean-Clément Soret

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (2)

  • TOBIAS's picture
    TOBIAS (not verified)

    Pretty awesome in execution ... but not quite perfect.
    Finding the storytelling a little clumsy, though - also it has strong poetic moments. The talent has no expression. Why is she first choosing to jump and than rolls out of the bed. I prefer the latter...
    Still a pretty strong piece of work.

    Jun 10, 2015
  • Dabitch's picture

    The falling body next to skyscraper images are quite disturbing. I'm pretty sure that a few of us only think of one thing at the sight of that.

    Jun 11, 2015